Are You A Quitter?
By Terry Dean
Are You Going to be a Quitter?
This should be a required question for all budding
entrepreneurs.
Are you going to Quit if you don't succeed at first?
If we remove all of the Internet Hype you hear every day
and reveal to you the cold hard facts about success
online, can you handle it?
I talk to hundreds of people every week by email and I
keep finding a common thread. The ones who are the most
successful entrepreneurs are the ones who failed the most
times but refused to quit.
As a matter of fact, I have yet to meet anyone who has
told me every ad they placed worked and that every time
they tried something it made money. With as many people
as I deal with, you would expect that I would have met
that individual by now. It hasn't happened yet.
Everyone has their failures. Everyone has their ads that
didn't work. Everyone had their product that bombed.
Everyone had their mistakes.
Another aspect that has held true though is that those
who refused to quit were the ones who were now making
money from their businesses.
If they started a business...and then took a systematic
approach to finding out what worked for their business,
it didn't matter how many times they failed. They would
eventually find out what worked.
Notice that I said the successful ones were
"systematic" in their approach to their
business though.
Many marketers are taking a "random" approach
to their Internet businesses. They are searching for
anything that might all of sudden catapult them to
Internet success.
They say to everyone around them, "Maybe this
company might just be it, or maybe this type of ad might
work, or maybe I am just in the wrong business."
If you acting like a "random" marketer, you are
definitely cruising down the road of failure.
Successful marketers don't act randomly. They follow a
plan. They test the ads. They track the ads. They compare
the ads. They know exactly how much money was made with
every penny they spend.
You cannot jump from one ad type to another and keep
looking for the "magic bullet" if you want to
create the business you dream of on the Internet.
Don't be an advertising quitter. Select a type of
Internet advertising and keep working it and tested it
until you make it successful for you. If you have a nice
sized ad budget, you might select two types of ads to
try, but never do more than this at one time.
Below I am going to give you 5 types of Internet
Advertising that I know beyond a shadow of a doubt can
work for you if you apply yourself to them.
Instead of randomly jumping here and there trying to find
out how to find success, select ONE of these techniques
and start applying yourself to it until it starts working
for you.
Test different ads with it. Test different places to
advertise with it. Test different web pages to bring your
prospects to. Test different follow-up systems on your
prospects. Consider having a professional write your ad
for you.
Above all though, don't quit!
Look at each of these proven Internet marketing
techniques and decide which one is right for you, your
business, and your budget. Then, start testing it...and
don't ever quit using it.
1. Classified Ads in Ezines
This is a method that has helped many small businesses
start building online. Because of the quick lead time and
the low cost of placing these types of ads, it is a great
choice for those who have a small budget.
You can start off by advertising in a couple of targeted
ezines for your market that are known to be proven
winners. Ask some people in message boards or newsgroups
which ezines they have advertised in and made money from.
Use a systematic approach though. Create 2 or 3 good
classified ads and try each of them in the ezine one
after another and see which one pulls in the most leads
for you.
Use an automated follow-up system like the one at http://www.zinfo.net
where you can get several autoresponders for free
and have the leads each going to a separate
autoresponder.
Track which one works the best for you. If one of the ads
shows up as extremely profitable, then keep running it in
that ezine and add 3 - 5 more ezines to your advertising
with that same ad. Test them each with separate
autoresponders. Never stop tracking your ads.
If none of the ads produces a profitable result for you,
try them in a different ezine which has been recommended
to you by others. Or try having a classified ad written
for you by a professional ad writer.
Don't consider quitting an option.
Also, consider in all of these advertising methods, your
web site and/or follow-up system need to be created with
as much motivating ad copy as possible. Most people will
need to purchase and study some good books on ad copy to
figure out how to write a letter that can sell.
2. Networking Online
If you have absolutely NO money at all, you may want to
consider networking your way to success online. Simply
start participating in discussions online by asking
questions and posting helpful answers to other people's
questions.
This can be done in discussion groups, newsgroups, or
mailing lists. To find the right groups to participate
in, create several keywords you would use to find your
type of business, and use these three search engines:
For Discussion Groups, use http://www.forumone.com
For Newsgroups, use http://www.dejanews.com
For Mailing Lists, use http://www.liszt.com
Once you have found 5 - 10 active groups on your subject,
start participating. Note: I did not say advertise. Most
of these groups have very strict policies regarding
advertising.
You can discuss, but you can't advertise.
Set up a daily system where you visit all of your
selected groups and make it a practice to post to at
least a couple of the groups each day. Become a
participant that people recognize there.
At the same time, include a link to a page on your site
where people reading your message can read more about
your products or services.
The way to best track your results would be to set up
separate sales pages on your site for each group you
participate in. For example: you may have 10 pages on
your site selling the same product...but you know which
group you mentioned it in. Then, when you check your web
site stats, you can know where the people are coming
from.
The advantage of marketing this way is that you won't be
spending any money...the disadvantage is that there
really isn't any way to roll out a major marketing
campaign when you find a winner.
3. Banner Advertising
If you can get banner advertising to work for your
product or service, then you might have just found the
largest cash flow online.
Once you have a banner advertising campaign that is
making money for you, it is very easy to expand it out
with thousands of targeted sites which are available with
banner advertising space. This is the most plenteous type
of advertising available so it is the easiest one to roll
out major campaigns on once you find the winning
combination.
The problem is that banner advertising can often be the
most difficult form of advertising to create a successful
campaign in. The average click-through rate on banner ads
is 1/2 a percent...which means you get one click through
for every 200 impressions.
There are some very easy ways to increase your
click-through rates by using "trick"
banners...you should study up on these banners with some
of our other free reports at
http://www.bizpromo.com
To run your banner campaign, create 3 - 5 different
banners and start placing them in small numbers.
A cheap way to test at first is to join one or more of
the free banner exchanges and try out your banners for
free at first. Then, once you found a working banner, you
can start paying for impressions of it.
Have each of your banners link to a specific page on your
site which is selling ONE specific product. Don't allow
your prospects to get confused when they come to your
site. Make it a simple choice for them to make which you
can track on your site.
Then, once you find a banner which is making money for
you, roll it out by buying larger numbers of impressions
or finding more sites to advertise it on.
4. Press Releases
This is probably the most powerful traffic builder
available if you have a strong Unique Web Position for
your site.
If you stand out and your site or product is worthy of
media attention, then this is an awesome method to start
creating a traffic jam at your site.
A good tool to use in promoting your site through free
press is the Gebbie all-in-one media directory which
lists all of the contact information of the media. A free
sample which will enable you to get started can be
obtained by visiting this address.
http://www.gebbieinc.com/misc/bizpromo.htm
Once you have the directory or the sample, you can start
studying (Gebbie has some info on this as well) how to
write effective press releases.
Just because your first press release may not be
published, don't let that bother you. Try again. Learn
more about what they want. Then, do it again.
You can receive more traffic from having your web site
published in a magazine, newspaper, radio, or TV
broadcast than hundreds of ads you place for yourself.
So, if you decide Free Press will work for your unique
product or service, don't quit!
5. Offline Ads
Too many times when advertising out web sites we forget
about how effective off-line advertising can be. Placing
an ad in a card deck or magazine is a great way to get
very targeted visitors to your site who are ready to
spend money.
Many of the people who visit you from other web sites are
just lookers...and never really intend to purchase
anything from you. The bulk of the people who visit you
from offline advertising are much more ready to spend
money if you provide the benefits
they need.
Leads produced this way are much more expensive
though...costing between 50 cents to $10.00 apiece on
average. So, you had better have that killer ad copy
ready to close them when they get to your site.
A good way to save money when advertising is to use
postcard decks and sell off ads on the postcard you
purchase. This way you can make back all of your money
and essentially get your ad to run for FREE. What better
way to test than with free
advertising?
When using this type of advertising, I recommend taking
them to what I call a "lead generation" page.
Basically, what you do on this type of page is present a
few benefits to them and ask them to leave their contact
info such as name, email, and mailing address for more
information. Then, you can start a follow-up system both
online and by direct mail to them for maximum
effectiveness.
Don't waste any of these higher priced and usually higher
qualified leads.
* Don't Quit *
No matter which advertising method you choose, make a
decision to stick to it until you have it working for
you.
The key to any successful business is that you keep
working on it until you have it working for you.
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