5 Internet Myths Still Floating Around
By Terry Dean
You would think that some of the old Internet myths
would just die off with the growth of Internet commerce,
but some of them just won't die. Even though you can't
ignore the growth of online commerce, businesses still
believe some of the exact same myths that were started
years ago.
Let's put an end to some of them here and now...
Myth #1: No one is making money online.
This myth has been around as long as the Internet as
existed. The truth is that a lot of companies are earning
incredible profits online. Some of them even become
extremely profitable within 6 months of being online.
An independent study has reported that 30% of Internet
businesses are currently earning money. This is an
extremely large number considering the fact that the
Internet as a whole is still in it's infancy. Wait to see
what kind of results are going to be produced in the
coming years and decades of e-commerce.
Myth #2: If you build it, they will come.
This is opposite of the first myth. You have one side who
believes no one can make money online while the other
side believes all you have to do is a set up a web site
and rack in the dough. This concept may have been a good
basis for a movie, but it is completely inadequate for
Internet marketing.
If you just sling together any old site and put it up on
the web, you are going to quickly turn into one of the
people who believe the first myth about the Internet.
Marketing online is no different than any other type of
marketing in this area. You have to plan your business,
design good marketing materials, build relationships with
customers, and learn how to sell more to your existing
customers.
If you build a well designed, well thought out site and
promote it, they will come. If you just build it, it will
just sit there.
Myth #3: You need fancy graphics to catch your customer's
interest.
Fancy graphics are not essential for online sales. If
your graphics are so detailed that they take too long to
load, they will even cost you sales. Most people are
still connected to their Internet using basic modems and
graphic intensive sites often take too long to load for
most people's attention span.
This is not to say that you can just use cheap graphics.
Use quality well designed graphics on your site, but keep
them to a minimum. The key to online sales is showing
your customers the benefits of your product or service.
It is not in just having a gorgeous web site with dozens
of pictures.
Myth #4: Internet consumers are so sophisticated that ad
copy doesn't matter anymore.
Yes, Internet consumers do see through the hype that many
people try to push off as ad copywriting. This does not
mean that you can just put together string of words and a
couple of pictures and hope people buy from you. If you
want to have customers constantly purchasing products and
services from you, you have to write ad copy which shows
them the BENEFITS of your product or service.
The key to ad writing is to show your benefits, not just
your features. You can't just tell people a bit about
your product. You need to let them know exactly what it
will do for them. You need to help them get as exited
about your product or service as you are. Ad copy does
make a difference online.
If you don't currently have a headline on your web site,
get one immediately. Ninety-five percent of web sites you
visit won't have one, but yours can. Then, list multiple
benefits your visitors will receive for staying at your
site. If you don't let them know what they will get out
of your site immediately, then they will leave your site
as
quick as they entered.
Myth #5: You can find anything and everything online for
Free.
A lot of people think that they can get everything they
need in their business for free online. This just isn't
the case. The old saying,"You get what you pay
for" does apply to the Internet as well.
For example, free web hosts will end up costing you money
in the long run. People don't look at sites that are
hosted for free in the same light they do ones which have
their own domain name. Whether it is true or not, free
web hosts don't give the same sense of stability to the
consumer that your own domain name would. Plus, you will
often experience a host of other problems.
This concept will apply itself to many other areas as
well. Many software programs out there will help you
automate your online business, but they do cost money.
Many information products will help you build a better
business, but they do cost money. Always look at
everything you do online with this purpose in mind.
Will the product, service, ad, web hosting, etc. cost you
or make you money in the long run?
Terry Dean is the creator of the "Instant
Internet Cashflow System" which will give you a
roadmap of how to develop a $100,000 yearly Internet
strategy, achieve Top 20 rankings on search engines,
develop your own Hot Internet Products in 4 hours or
less, and create an almost Unlimited Income through
Banner Advertising...
Click Here Now!
http://www.ezinfo2000.com/online/i521p
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