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HOME-BASED BUSINESSES
There's
no place like home to set-up and run your own
business. The overhead is low and can't beat the
commute!
Each week, thousands of people
make the decision to start their own business. By
choosing to launch your empire from home, you
eliminate costly overhead for the outside space
and you can test the waters of having a business
on a part-time basis, before taking the full-time
plunge.
The first thing you must decide
is the type of business you will start. Most
homerun businesses fall into the service
category. There are hundreds of small service
businesses one can start from home.
Choose What You'll Love
To Do
When choosing a business make
sure you choose something you'll love to do. You
will be spending a lot of hours working to make
your business a success. If you pick a business
you'll enjoy, you will enjoy succeeding at it. If
you set-up shop just based on money-making
potential, you might not enjoy it. This element
is the key ingredient to success. Choose
something you'll love, and the money will surely
follow.
After you decide exactly what
to do, you'll need to focus your goals. We
recommend jotting down your ideas in a business
plan. The plan doesn't have to be a formal
200-page document complete with computer
generated graphs and charts.
Focus Your Thoughts With
A Plan
The business plan should answer
all of the questions you have about your
business. By the time you've finished writing the
plan, you should have answers to the following
questions. How big is the market for my product
or service? Who will my customers be? How much
will they pay for this item or service? How will
I reach these customers? How much money will I
need to start and maintain this business?
Should You Incorporate?
You don't have to run out and
immediately establish corporation status. You can
run your business as a "sole
proprietorship." There are also
"general partnerships" for those of you
who choose to run this business with another
person or family member.
Call the local U.S. Small Business
Administration office and
ask for a start-up package. They will send you a
hefty package at no charge that includes details
on choosing a legal form for your business. You
could also check out the book "Choosing a
Legal Structure for Your Business" by Stuart A. Handmaker. The form you
choose will affect your tax status.
A Complete Guide To Your
Biz
We've collected a number of
tips and helpful information you will need to
start your own business along with specific ideas
for businesses you can start and run from home.
If you do start your own
business from home, please email us and let us know. We're always looking
for a good story.
Here are 10 tips for working
smarter from home:
- Pick a business you
enjoy and do well. Ask yourself:
"What do I like doing so well that I
would do it even if I weren't making
money?" Turn your existing job
skills into a business, such as
accounting, or uncover a hidden talent,
such as party planning. You might
consider turning your favorite hobby or
interest into a business or putting
something you know well to work.
- Choose a business that
people need and will buy. In
selecting a successful business,
determine what products or services
people need and what they are willing to
buy. You can research your market through
your local library or the Internet.
- Prepare an entry plan.
Develop a plan to cover your expenses
until your business is turning a profit.
Some alternatives include moonlighting
while keeping a full-time job, or working
part-time to provide a base income while
building your business. Other entry plans
include turning your employer into your
first major customer, finding a financial
resource to cover base expenses, or using
your spouse or partner's salary to pay
for minimum living and business expenses.
- Set up a separate
office. Keep you home and office
separate by clearly delineating your
workspace, setting definite work hours,
using a business telephone line, and
having an outside office entrance, if
possible. Learn to say, "No, I'm
working now," and "dress"
for work to ensure your productivity.
- Use technology to run
your business. There is a wealth of
small, cost-effective office equipment
available that can make your office
sophisticated and productive. Today's
well-equipment home office has at least
one personal computer, a printer and
answering machine. Many home offices also
have a facsimile machine, a copier and
modem.
- Develop a marketing
mindset. Determine why your product
or service is unique, how it benefits
those you serve, and how you will spread
the work about these benefits to those
who need them. This process involves
three steps: 1) finding your market
niche, 2) positioning your product or
service, and 3) finding the best way to
let your customers know about your
business.
- Spend money to make
money. Starting a business is like
raising a child: you have to support it
until it can support itself. There are a
variety of ways to get the money you need
-from changing the allowances on your
Form W-4 (check with your tax advisor) to
getting suppliers to finance your
business. Make sure the money is spent on
activities that will actually produce
more money in return.
- Give up your MBA.
Give up your MBA, or Marginal Business
Attitude, and get a SBA, or Serious
Business Attitude. You can do this by: 1)
giving your business 100 percent of your
effort, 2) setting specific business
hours, 3) setting your prices to convey
value, cover costs and earn a profit, and
4) going the extra mile to provide a top
quality image, product or service.
- Learn to be the boss
you always wanted to have.
Consistently offer yourself the
direction, consolation, guidance, respect
and recognition you need. Learn the
subtleties of what it takes to motivate
yourself. Make sure you work
productively, but not to the point where
you lose your zest and creativity.
- Do the little things
that make the big difference. The
small things make the biggest difference
in your productivity. Consider using a
telephone headset if you spend
considerable time on the phone or a copy
holder if you type a lot of text. Use
spell-checking and grammar-checking
software to be sure your correspondence
conveys a professional image. To prevent
eye strain and back pain, consider using
a glare screen for your computer and an
ergonomic chair.
Licenses and Permits
It's worth the time and effort
to get the necessary licenses, permits and
registrations for your home business. Costs and
requirements vary from state to state. Call your
local town hall or country clerk for information.
The local office of the U.S. Small Business
Administration will also help point you in the
right direction. Check out the following:
Zoning--check the zoning
laws. Land is divided into 4 zones: residential,
commercial, industrial and agricultural. Certain
zones prohibit business activity.
Licensing--local, state
and federal governments issue registration and
licensing requirements. Your business activity
will determine what type of license you need (if
any).
Insurance--some types
you might consider include: liability coverage
for customers coming into your home; general
liability for off-site events; damage or loss to
your business property; health and disability;
product and commercial liability; business
interruption resulting from fire or another
disaster; auto insurance.
You should check with your
current insurance companies to see if you are
covered for any of the above items under your
current policies.
Tax Tips For Your Biz
The Internal Revenue Service
publishes a tax kit for your business. To get a
copy, call 800-424-3276. You might also try your
local IRS office.
As home-based entrepreneurs,
you will be entitled to a number of home office
deductions such as rent, home repairs, plumbing
and even air conditioning. You are also entitled
to many standard business deductions including:
Advertising costs; office supplies; legal and
professional services; car expenses; shipping,
postage and delivery costs; furniture for your
home office; uniforms; how-to books and
publications; protective gear; security or alarm
system; business insurance premiums, telephone
bills.
One important tip is to keep
careful records. Keep a notebook that will serve
as a "daily activity record" of all
business conducted on behalf of your enterprise.
List telephone call made,
letters sent out, bills paid, expenses generated,
etc. This will help you and your accountant at
tax time. You can also staple receipts right to
the page of your daily log for easy recall,
reference and proof, should you ever need it.
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